CATEGORY REVIEW · AUG 2026
The state of tequila
The category at the half: record units behind falling prices, and a six-move playbook for craft operators.
$5.29B
L52W DOLLARS · ▼3.7%
288.1M
UNITS · ALL-TIME RECORD
-14%
AVG PRICE, 2 YRS
28 PAGES TEQUILA
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The full PDF, by reply.
It isn't posted yet. Tell me the category you work in and I'll send it over. I read these myself.