NEW ITEMS · AUG 2026
The innovation freeze
New-item entries down more than 70% from the boom, and what whiskey says comes next.
9
NEW ITEMS, Q1 2026
-71%
ANNUAL ENTRIES
$4K
MEDIAN CLASS-OF-'22 ITEM
7 PAGES TEQUILA
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The full PDF, by reply.
It isn't posted yet. Tell me the category you work in and I'll send it over. I read these myself.