Every engagement starts with a story someone worked hard to build — and those stories stay theirs, so what's shown here is anonymized: the shape of the work, excerpted deliverables, and the numbers that followed the telling.
Two engagements, two different kinds of proof — because the work spans the shelf and the story. One is measured where a brand sells; the other where a brand gets noticed. Both are anonymized; the numbers are real.
AGAVE SPIRITS BRAND · ANONYMIZED
MEASURED IN SELL-THROUGH
Story and shelf, moving together.
It started with the story: a founder-built, additive-free agave brand — its people and its place, retold authentically and put in front of the right audiences through earned channels. Then the proof stepped forward — a 25-page category review on three years of Nielsen scan data, externally cited; velocity diagnostics turned into buyer-facing sales stories; trade programs calendarized to national-retailer priorities.
+368%
RETAIL $ GROWTH · 2 YRS
Top 9%
AMONG 974 TEQUILA BRANDS
+68%
DEPLETIONS, YEAR ON YEAR
Growth on expanding distribution — one distributor in a single state to 22 across ten, velocity holding as the doors multiplied, all on under 4% distribution. That combination is the proof.
A Brooklyn craft distillery and waterfront hospitality startup, taken to market on authentic storytelling and earned media over paid — PR, organic social, and live activation run as one engine. In the first three months the work drew national print and digital press and built a unified social presence from launch, at a scale paid spend rarely buys.
680M+
PRESS IMPRESSIONS · 3 MONTHS
100%
POSITIVE SENTIMENT
+89%
SOCIAL ENGAGEMENT, WEEK ON WEEK
Across national print and digital press, with 72% of reach coming from new audiences — attention that compounds rather than resets when the spend stops.
What we build.
STORY FIRST · EXCERPTS PUBLISHED · DELIVERABLES PROPRIETARY
Brand story & earned media
The story of your people and places, captured in your voice — then told by hand-picked specialists across the channels it earns: press, trade media, community, the accounts that talk. Paid only where it pays.
Category reviews
Multi-year scan-data reads of a full category: velocity by tier, price and pack dynamics, door economics, and channel recommendations. Publication-grade — the kind that gets cited.
Probability-weighted Bear / Base / Bull models for launches, pricing, and expansion — each path with the trigger metrics that tell you which one you're on.
Retail sales stories
Buyer-ready presentations assembled from live category data — the pitch, the planogram argument, and the velocity receipts in one deck your team can walk into any account with.
Dashboards & reporting routines
AI-automated depletion and velocity readings, KPIs that refresh themselves, and distributor reporting that actually gets read — hours of analyst work, returned to the field.
Trade programs & playbooks
Commercialization plans, displays and merch through procurement, and customer playbooks calendarized to monthly national-retailer priorities — built to improve program strike-rate, field references included.
Your category has a story like this. Let's take the reading.
