Every engagement starts with a story someone worked hard to build — and those stories stay theirs, so what's shown here is anonymized: the shape of the work, excerpted deliverables, and the numbers that followed the telling.
FEATURED · AGAVE SPIRITS BRAND, ANONYMIZED
Story and shelf, moving together.
It started with the story: a founder-built agave brand, its people and its place, retold authentically and put in front of the right audiences through earned channels. Then the proof stepped forward — a 25-page category review on three years of Nielsen scan data, externally cited; velocity diagnostics turned into buyer-facing sales stories; trade programs calendarized to retailer priorities.
+47%
YOY BRAND GROWTH
+62%
DISTRIBUTION EXPANSION
Nº 04
CITED CATEGORY REVIEW
Growth on expanding distribution — velocity held while doors multiplied. That combination is the proof.
What we build.
STORY FIRST · EXCERPTS PUBLISHED · DELIVERABLES PROPRIETARY
Brand story & earned media
The story of your people and places, captured in your voice — then told by hand-picked specialists across the channels it earns: press, trade media, community, the accounts that talk. Paid only where it pays.
Category reviews
Multi-year scan-data reads of a full category: velocity by tier, price and pack dynamics, door economics, and channel recommendations. Publication-grade — the kind that gets cited.
Probability-weighted Bear / Base / Bull models for launches, pricing, and expansion — each path with the trigger metrics that tell you which one you're on.
Retail sales stories
Buyer-ready presentations assembled from live category data — the pitch, the planogram argument, and the velocity receipts in one deck your team can walk into any account with.
Dashboards & reporting routines
AI-automated depletion and velocity readings, KPIs that refresh themselves, and distributor reporting that actually gets read — hours of analyst work, returned to the field.
Trade programs & playbooks
Commercialization plans, displays and merch through procurement, and customer playbooks calendarized to monthly national-retailer priorities — built to improve program strike-rate, field references included.
Your category has a story like this. Let's take the reading.
